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# Getting started with UpsellPlus: set up your first offer in minutes

**UpsellPlus adds upsells, cross-sells, free gifts and subscription upgrades across your Shopify store**: on product pages, in the cart, at checkout, after checkout and on the Thank You page. The fastest way to start is a guided **Growth Strategy**: UpsellPlus looks at your store, recommends a goal, and walks you through each step.

- **Step 1:** pick a goal (or create an offer yourself)
- **Step 2:** add the UpsellPlus app block where the offer shows
- **Step 3:** check it's live, then track results on **Home**


![Getting started with UpsellPlus: pick a goal, add the app block, and check that offers are live](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/getting-started-four-steps_ul7lzl.png)

## Step 1: Pick a goal or create an offer

### Option A: Follow a Growth Strategy (recommended)

1. Open **Apps → UpsellPlus**. The first time, you'll see **Let's get your store set up**.
2. UpsellPlus analyzes your last 60 days of orders and shows your store profile: category, average order value and monthly orders. Confirm it with **Continue with this profile**.
3. Pick your top growth goal. Strategies marked **Brands like you usually start with this** are a good first choice.
4. Follow the steps. UpsellPlus often creates the offer for you; it stays off until you turn it on. Steps complete automatically when UpsellPlus detects the offer or app block.

See [Complete guide to Growth Strategies](https://help.upsellplus.com/en/article/complete-guide-to-growth-strategies-1ctybpu/).

### Option B: Create an offer yourself

1. Go to **Offers → Create Offer** (or **Create Post-Purchase Offer** for one-click offers after checkout).
2. **Funnel** tab: choose where the offer appears.
3. **Behavior** tab: choose how it works: **Discounted Upsell**, **Free Gift**, **Product Swap**, or **Mix & Match**.
4. **Targeting** tab: optionally limit who sees it.
5. **Offers** tab: choose products: **Specific Products**, **From Collections or Tags**, **Automatic** (ShopBrain) or **From a Bundle**, plus any discount.
6. **Styling** and **Content** tabs: adjust the look and text.
7. Save and turn it on.

## Step 2: Add the app block

Each placement needs the UpsellPlus block or extension. The offer editor shows **Place your app block** with a button that opens the right Shopify editor:

| Placement | Where to add it |
|---|---|
| Product page, Cart page, Home / Collection / Search | Theme editor: add the UpsellPlus app block |
| Cart Drawer | Theme editor: turn on the UpsellPlus Cart Drawer embed |
| Checkout (Shopify Plus) | Checkout editor: add the UpsellPlus block |
| Post-purchase | Shopify **Settings → Checkout**: select UpsellPlus as the post-purchase app |
| Thank You page | Checkout editor: add the UpsellPlus block on the Thank You page |
| Order Status page | Checkout & accounts editor: add the UpsellPlus block |

## Step 3: Check it's live

- Visit your store and go through the step where the offer should appear.
- On **Home**, each step of the shopper journey shows **Live**, **Off**, **Not showing** (block missing) or **May not be showing**.
- If an offer doesn't appear, see [Why is my upsell offer not showing?](https://help.upsellplus.com/en/article/why-is-my-upsell-offer-not-showing-1emt453/)

## Step 4: Track results

- **Home:** revenue from UpsellPlus over the last 30 days, your mission level, and up to three next steps.
- **Analytics:** detailed metrics, per-offer reports and post-purchase funnel reports.

Give a new offer a few days of traffic before judging it. Then use an A/B test or a holdout experiment to improve it.

## What you can do on each Shopify plan

- **All plans:** product page, cart, post-purchase, Thank You and Order Status page offers.
- **Shopify Plus:** also checkout offers (Checkout, Checkout Header, Checkout Footer).

## Need help?

Use the live chat in the app, or book a free launch call from Home.

## Related articles

- [Complete guide to Growth Strategies](https://help.upsellplus.com/en/article/complete-guide-to-growth-strategies-1ctybpu/)
- [Where can UpsellPlus offers appear? All placements explained](https://help.upsellplus.com/en/article/where-can-upsellplus-offers-appear-all-placements-1r4frj7/)
- [What is ShopBrain? Automatic product recommendations in UpsellPlus](https://help.upsellplus.com/en/article/what-is-shopbrain-automatic-product-recommendations-1hl2sgl/)
- [How to build a post-purchase upsell funnel](https://help.upsellplus.com/en/article/how-to-build-a-post-purchase-upsell-funnel-1v9u1ll/)
- [Understanding the UpsellPlus Home page](https://help.upsellplus.com/en/article/understanding-the-upsellplus-home-page-w4owa/)