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# How to add a downsell post-purchase offer


### Overview
Implementing downsell offers in the post-purchase phase can effectively boost your store's Average Order Value (AOV). A downsell presents customers with an alternative product at a lower price or a higher discount after they decline an initial upsell offer. This strategy increases the likelihood of additional sales by offering more appealing options to hesitant customers.

| You can achieve this by setting up two consecutive post-purchase offers. When the customer denies the first offer, the second one will show.

This could be the same item at an ever higher discount or another item at a lower price. ‍

###### Step-by-Step Guide

1. **Access the UpsellPlus App**
* Log in to your Shopify Admin panel.
* Navigate to the **UpsellPlus** app.
        
2. **Create or Select a Post-Purchase Offer**
* In the UpsellPlus dashboard, choose an existing post-purchase offer or click to create a new one.

3. **Add the Initial (Upsell) Product**
* Within the offer setup, add the first product you intend to present to customers post-purchase.

4. **Configure the Downsell Product**
* Scroll down to find the option to add a downsell offer.
* Click + **Add a downsell offer** and select the item you wish to offer as a downsell. This could be the same product at a higher discount or a different product at a lower price.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2025-03-20t14264223_1xlhst2.png)


5. **Set the Display Condition for the Downsell**
Before adding the second product, you'll see options to determine when this offer should be shown:

* **Accepted**: The downsell is shown if the initial offer is accepted.
* **Denied**: The downsell is shown if the initial offer is declined.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2025-03-20t14225833_1clr6a3.png)

For a traditional downsell strategy, you can select **Denied**.

6. **Finalize and Activate the Offer**
* Review your settings to ensure accuracy.
* Save and activate the post-purchase offer to make it live in your store.



###### Example Scenario
Consider a customer who has just completed a purchase. You present them with an upsell offer for a premium hoodie. If they decline this offer, a downsell is triggered, presenting a t-shirt at a lower price or with a higher discount. This approach provides an alternative that may better suit the customer's preferences or budget, increasing the chance of an additional sale.

![](https://storage.crisp.chat/users/helpdesk/website/abfa0cd47f75e80/hoodiepp_1bbwgwa.png)

![](https://storage.crisp.chat/users/helpdesk/website/abfa0cd47f75e80/tshirtpp_1bxk0dp.png)

###### Customer Experience
If the customer chooses not to accept any post-purchase offers, they can:

* Close the tab.
* Click 'View order confirmation' to proceed to the thank you page.
* Decline both offers and complete their initial purchase without any additions.

Their original order will process as usual without any post-purchase add-ons.

**Related Articles**
* [How to Get Started: Post-Purchase Upsells](https://help.upsellplus.com/en/article/how-to-get-started-post-purchase-upsells-28kmu2/)
* [How to Enable UpsellPlus Post-Purchase Offers in Your Shopify Admin](https://help.upsellplus.com/en/article/how-to-enable-upsellplus-post-purchase-offers-in-your-shopify-admin-n6my9g/)