> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.upsellplus.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Understanding the UpsellPlus Home page (missions, levels and offer verdicts)

**Home answers three questions: is it working, what has it earned, and what should I do next?** What you see depends on where your store is: new stores see their setup journey, growing stores see their upsell share of store revenue and their next level, and established stores see a verdict for each offer. A short list of **Missions** (at most three) shows the next best steps.

- **Where:** Home (first item in the UpsellPlus menu)
- **Full analytics:** Analytics → Overview (or **Open Analytics** on Home)


![UpsellPlus Home for new, growing and established stores: setup journey, upsell share of store revenue and offer verdicts](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/home-page-stages_1um4s7c.png)

## Your shopper journey

The journey shows each step where UpsellPlus can show offers: **Product pages**, **Cart**, **Checkout**, **Post-purchase** and **Earn**. Each step has a status:

| Status | Meaning |
|---|---|
| **Live** | Offers are on and being seen |
| **Off** | No live offers on this step |
| **Not showing** | Offers are on, but the app block or extension isn't installed, so shoppers can't see them. Click **Fix in editor**. |
| **May not be showing** | This step usually gets views but hasn't had any in the last 3 days |

Above the journey you'll see **Revenue from UpsellPlus** for the last 30 days, AOV lift and orders with upsells. In the first days, you'll see offer views and accepted offers; revenue and trends appear after a few days of data.

## Mission levels

![Mission levels from Liftoff to Deep Space, the monthly flight report and up to three ranked next steps](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/home-missions-levels_1yzwjbe.png)

Levels are based on your **upsell share of store revenue**: how much of your store's revenue comes from UpsellPlus upsells.

| Level | Upsell share of store revenue |
|---|---|
| Pre-launch | Below 1% |
| **Liftoff** | 1% |
| **Orbit** | 2% |
| **Moonshot** | 3% |
| **Deep Space** | 5% |

- Levels are earned in a **full calendar month** with **at least 30 orders**.
- Home shows your pace over the last 30 days compared with the 30 days before, and how much more upsell revenue reaches the next level.
- It also shows how often orders include an upsell now, and how often they'd need to for the next level.
- Earn revenue is shown separately and doesn't count toward your share.

## Missions: your next steps

Home lists up to three ranked actions, with an estimated monthly impact where possible. Examples:

- **Fill the gap:** some shoppers on a step see no offer because none of your offers match their cart
- **Fix block:** a block points to an offer that was deleted or turned off
- **Add offers to {step}:** a step has no live offers yet
- **Recommended for your store:** a strategy that fits your store
- **Test a better offer:** few orders include an upsell, so an A/B test could help
- **Turn on Earn:** get paid for orders with a partner offer on your Thank You and Order Status pages

## Offer verdicts: Scale, Keep, Fix, Test

For established stores, every offer gets a one-word verdict. Verdicts compare each offer's **revenue per view** with your other offers over the last 30 days:

| Verdict | Meaning | Action |
|---|---|---|
| **Scale** | Among your best earners per view, but gets a small share of views | **Show it more** |
| **Keep** | Performing in line with your other offers | None |
| **Fix** | Earns less than half your typical revenue per view | **Edit offer** |
| **Test** | Has enough traffic for an A/B test, and none is running | **Start A/B test** |

## Flight report and milestones

- **Flight report:** at the start of each month, Home shows a short report on last month: your share of store revenue from upsells, upsell revenue, the level you reached, and your next mission.
- **Milestones:** Home celebrates your first upsell order, a full funnel (offers live on product, cart, checkout and post-purchase), your first A/B test winner, and each new level.

## Other cards on Home

- **Top offers** this month or the last 30 days, with change versus the previous period
- **Running experiments**, with whether the challenger is ahead or behind
- **Recent upsell orders**
- **What's new**: recent product updates

## FAQ

**Why is my level lower than my current share?**
Levels come from your best **full calendar month** with at least 30 orders. Your last 30 days show your pace toward the next level.

**Does Earn count toward my level?**
No. Earn revenue is shown separately.

**Where did the old dashboard go?**
The detailed dashboard, with date range, currency and offer filters, is under **Analytics → Overview**.

## Related articles

- [Understanding your analytics dashboard](https://help.upsellplus.com/en/article/understanding-upsellplus-analytics-metrics-and-reports-1bc53n7/)
- [Complete guide to Growth Strategies](https://help.upsellplus.com/en/article/complete-guide-to-growth-strategies-1ctybpu/)
- [How to run an A/B test](https://help.upsellplus.com/en/article/how-to-run-an-ab-test-on-an-upsell-offer-1se7j0/)
- [How is upsell revenue calculated?](https://help.upsellplus.com/en/article/how-is-upsell-revenue-calculated-pat4az/)