> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.upsellplus.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Understanding UpsellPlus analytics (metrics, offer reports and funnels)

**UpsellPlus analytics shows how much revenue your offers add and which offers earn it.** Go to **Analytics** in the UpsellPlus menu. It has five views: **Overview**, **Explore**, **Funnel**, **Post-purchase** and **Rewards**. Every offer also has its own report. The date range and currency are saved in the page address, so you can bookmark any view or send it to a colleague.

- **Where:** Analytics (or **Open Analytics** on Home)
- **Date range:** presets for the last 7, 30, 60 or 365 days, or a custom range
- **Quick summary:** the Home page shows your last 30 days, your level and what to do next


![UpsellPlus analytics views (Overview, Explore, Funnel, Post-purchase, Rewards) and key metrics](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/analytics-views-and-metrics_1gqjbrj.png)

## The five views

| View | What it shows |
|---|---|
| **Overview** | Headline metrics, revenue by type (cross-sell, free gift, subscription), top selling products and orders with upsells. Filter by offer and placement type. |
| **Explore** | Break results down by **Offer**, **Placement**, **Product**, **Originating product**, **Device** or **Country**, for any metric |
| **Funnel** | Impressions → cart adds → conversions, optionally segmented |
| **Post-purchase** | Each post-purchase funnel, then step by step: impressions, accepts, accept rate, revenue and declined/left |
| **Rewards** | Rewards program performance and orders |

## Metrics and how they're calculated

| Metric | What it means | Formula |
|---|---|---|
| **Total Revenue** | Upsell revenue generated by UpsellPlus (see [How is upsell revenue calculated?](https://help.upsellplus.com/en/article/how-is-upsell-revenue-calculated-pat4az/)) | — |
| **Total Impressions** | How many times offers were shown | — |
| **Total Cart Adds** | How many times an offer product was added to the cart | — |
| **Total Conversions** | Offer products that were purchased | — |
| **Revenue Per Impression** | Average revenue each time an offer is shown | upsell revenue ÷ impressions |
| **ATC Rate** | Share of impressions that led to an add-to-cart | cart adds ÷ impressions × 100 |
| **Conversion Rate** | Share of impressions that led to a purchase | conversions ÷ impressions × 100 |
| **Cart-to-Purchase** | Share of cart adds that were purchased | conversions ÷ cart adds × 100 |
| **Upsell Attach Rate** | Share of orders with at least one upsell item | orders with upsells ÷ total orders |
| **Revenue Share** | Upsell revenue as a share of total store revenue | upsell revenue ÷ store revenue × 100 |
| **Avg. Upsell Amount** | Average revenue per accepted upsell line | upsell revenue ÷ conversions |
| **AOV With Upsells** | Average value of orders that included an upsell, compared with orders without | — |
| **Missed Opportunity Rate** | Share of sessions where UpsellPlus loaded but showed no offer. Lower is better. | — |

To lower the Missed Opportunity Rate, add offers or broaden targeting so every cart matches at least one offer.

## Report for a single offer

Open an offer's report from the offer list, from the offer editor, or by clicking it in Explore. You'll see its results **by placement**, **by product**, **by originating product** (the product that triggered the offer) and **by device**. Clearance offers also show what's on clearance now and what has cleared. If the offer is part of a post-purchase funnel, click **View funnel analytics**.

## Post-purchase funnel report

**Analytics → Post-purchase** lists each funnel with entries, accepts, accept rate, revenue and revenue per entry. Open a funnel to see each step: impressions, accepts, declined/left and revenue. "Declined / left" is impressions minus accepts, so it includes shoppers who left the page.

## See and export orders with upsells

**Analytics → Overview** shows **Orders with upsells** for the selected range. Use the export to download them as a CSV.

## FAQ

**Why don't I see any data yet?**
Offers need impressions first. New data can take up to an hour to appear. Check that your offers are active and the app block is installed (Home shows **Not showing** if it isn't).

**Is "Total Revenue" my store revenue?**
No. It's only the revenue from products added through UpsellPlus offers. See [How is upsell revenue calculated?](https://help.upsellplus.com/en/article/how-is-upsell-revenue-calculated-pat4az/)

**Where did the old dashboard go?**
It's **Analytics → Overview**.

## Related articles

- [How is upsell revenue calculated?](https://help.upsellplus.com/en/article/how-is-upsell-revenue-calculated-pat4az/)
- [Understanding the UpsellPlus Home page](https://help.upsellplus.com/en/article/understanding-the-upsellplus-home-page-w4owa/)
- [How to measure the real revenue impact of your upsells with holdout experiments](https://help.upsellplus.com/en/article/how-to-measure-upsell-revenue-impact-with-holdout-experiments-t3on4r/)
- [What metrics are tracked in the Rewards analytics dashboard?](https://help.upsellplus.com/en/article/what-metrics-are-tracked-in-the-rewards-analytics-dashboard-iv0ev/)