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# What can I A/B test?

### Overview

With our **Experiments** feature, you can easily run A/B tests on different elements of your upsell offers, such as banner text, call-to-action, layout, or product selection, to identify the best-performing combinations for your customers, helping you optimize your upsell strategy, increase conversions, and maximize revenue.


### What Can You A/B Test?

Below are the key elements of your upsell offers that you can customize and test to determine which performs best:

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-04-10t10180355_cadfc2.png)

1. **Banner Text**
* Customize the text shown in the banner. Test different messages to see which one performs best.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-04-10t10393469_1inxwbn.png)

2. **Call to Action (CTA)**
* Customize the CTA text (e.g., “Buy Now” or “Add to Cart”). Test variations to see which gets more clicks.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-04-10t10394984_b7kju9.png)

3. **Layout Customizations**
* **Image Position**: choose where the image will be positioned (left, right, top, or bottom)
* **Image Width**: adjust the width of the image 
* **Aspect Ratio**: set the image aspect ratio
* **Button Position**: choose where the button should appear (below content, bottom, side column)
* **Price Position**: set where the price will appear (below title, or above button)
* **Multi-Product Layout**: test horizontal vs. vertical layouts for showing multiple products

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-04-10t10190823_1xsvqf3.png)

4. **CTA Styles**
* **Style**: choose the style of the button (primary, plain, or secondary)
* **Color**: adjust the color of the CTA button (inherit, monochrome, or critical)
* **Background Color**: set the background color of the CTA button
* **Text Color**: set the text color of the CTA button
* **Border**: adjust border width, color, and radius to test different button styles

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-04-10t10244611_1b3xbdn.png)

5. **Discount** 
* Test different discount amounts or types (percentage, or fixed amount) to see which is more effective in driving conversions.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-04-10t10401385_43qgvq.png)

6. **Products**
* Select different product options, test which products or combinations of products perform best in the upsell offer.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-04-10t10403476_1bjyyfd.png)



**Related Articles**
* [How to run an A/B test?](https://help.upsellplus.com/en/article/how-to-run-an-ab-test-s76w18/?bust=1775819756541)
* [How to run Multivariate tests?](https://help.upsellplus.com/en/article/how-to-run-multivariate-tests-b9hw67/?bust=1775819857035)