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# What metrics are tracked in the Rewards analytics dashboard?

### Overview

The Rewards analytics dashboard is a central hub for tracking your Rewards program's performance and understanding customer behavior.


###### Step-by-Step Guide

To track your **Rewards** program performance:

1. Log in to **Shopify Admin**

2. **Open the UpsellPlus App**
* Go to **Apps** in the left-hand menu
* Click **UpsellPlus** from the list of installed apps
* Navigate to the **Rewards** section.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-07-02t10563321_8qie1p.png)


3. **Select a Date Range**
* Click on the date range selector to pick a specific time period, allowing you to track performance more accurately within your chosen dates.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-07-02t10573853_1g9vj4q.png)


###### Within the dashboard, **you can monitor key performance metrics, including:**

* Impressions: The number of times your Rewards bar was displayed.
* Tier Unlocks: The number of times customers unlocked reward program tiers.
* Conversions: The number of successful customer actions resulting from your Rewards program.
* Revenue: The total revenue generated from your Rewards program.
* Tier Unlocks Rate: Percentage of impressions that result in tier Unlock. Formula: Tier Unlocks ÷ impressions × 100.
* Conversion Rate: Percentage of impressions that result in a purchase. Formula: conversions ÷ impressions × 100.