> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.upsellplus.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What metrics are tracked in the UpsellPlus analytics dashboard?

### Overview

The UpsellPlus Analytics Dashboard is a central hub for tracking offer performance, understanding customer behavior, and maximizing revenue. Whether you’re reviewing overall store performance or analyzing an individual offer, these metrics provide a clear view of your upsell results.


###### Step-by-Step Guide

To track your upsell performance:

1. Log in to **Shopify Admin**

2. **Open the UpsellPlus App**
* Go to **Apps** in the left-hand menu
* Click **UpsellPlus** from the list of installed apps


![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-03-19t14201501_18ddulh.png)

3. **Select a Date Range**
* Click on the date range selector to pick a specific time period, allowing you to track performance more accurately within your chosen dates.


![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-03-19t14402290_1fxs1g0.png)

4. **Choose a Specific Offer**
* Click on the All offers button to select a specific offer, allowing you to monitor performance more precisely for that selected offer.


![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-03-19t14440437_12siic3.png)


###### Within the dashboard,** you can monitor key performance metrics, including:**

* Total Revenue: The overall revenue generated from your upsell offers.
* Total Impressions: The number of times your offers were displayed.
* Total Conversions: The number of successful customer actions resulting from your offers.
* Revenue Per Impression: Average revenue earned each time an offer is shown. Formula: total upsell revenue ÷ total impressions.
* Upsell Attach Rate: Percentage of orders that included at least one upsell item. Formula: orders with upsells ÷ total orders.
* Revenue Share: Upsell revenue as a percentage of total shop revenue. Formula: upsell revenue ÷ total shop revenue × 100.
* Avg. Upsell Amount: Average revenue per accepted upsell line item. Formula: total upsell revenue ÷ total conversions.

###### Within the Insights section, **you can monitor your top-selling upsell products and view orders that include upsells.**


![](https://storage.crisp.chat/users/helpdesk/website/-/a/b/f/a/abfa0cd47f75e80/screenshot-2026-03-19t15005819_ndtz1q.png)