How to run an A/B test?

Overview

You can now use Experiments to run A/B tests on upsell offers, helping you identify which options perform best, increase conversions, and maximize overall revenue.

Step-by-Step Guide

To create an A/B test, go to the UpsellPlus app. Create an Experiment.

1. Log in to Shopify Admin

2. Open the UpsellPlus App

• Go to Apps in the left-hand menu.
• Click UpsellPlus from the list of installed apps.

3. Create an Experiment

• Head to the Experiments tab.
• Click Create Experiment.

4. Setup the Experiment

• Select the offer you’d like to run the test on.
• Choose the Metrics you'd like to monitor within the Experiment.
• Click Next

5. Configure Variants

• Add a Variant to test. (you can add up to 4 variants)
• Select which fields you would like to test.
• Provide the value for each variant.
• Click Next

6. Setup Traffic & Duration

• Choose how to split traffic (Equal Split or Custom).
• Enter Baseline Conversion Rate, Minimum Detectable Effect, and Estimated Daily Traffic.
• Review the calculated sample size and estimated duration.
• Choose when to start (now or schedule).
• Click Create & Start

Related Articles

• What can I A/B test?
• How to run Multivariate tests?

Updated on: 10/04/2026