How to use Dynamic Variables when using ShopBrain (AI offers)

Overview

ShopBrain, the AI-powered feature within UpsellPlus, enables the automatic generation of personalized upsell offers based on customer behavior and cart contents. To enhance these offers, you can incorporate dynamic variables that adapt in real-time, displaying relevant product titles and descriptions. This ensures that each customer receives tailored recommendations, enhancing their shopping experience and potentially increasing your average order value.

When you're using automatically generated offers using our algorithm, you might run into situations where you want the product title or variants to be displayed dynamically.

Imagine you want to upsell an item from your new winter collection of warm trousers. Since you offer multiple styles and colors in this collection, you want the recommendations to dynamically display the best option based on the customer’s cart.

In this example, the brand operates in Amsterdam and uses Dutch text for their EU Shopify Plus store. The upsell message reads: "Complete your look with...", ensuring the recommendation feels natural and personalized for their audience.




This configuration will make sure the upsell shows the name of the product being recommended. The [upsell product title] is a Dynamic Variable we use within the UpsellPlus app.

Step-by-Step Guide

Access UpsellPlus in Shopify Admin
Log in to your Shopify Admin panel using your credentials.
Navigate to Apps and select UpsellPlus to open the dashboard.

Create or Edit an AI-Generated Offer
In the UpsellPlus dashboard, click on Offers.
To create a new offer, click New Offer and select Checkout Upsell.
For existing offers, select the one you wish to edit.

Enable Automatic Recommendations
Within the offer settings, choose the ShopBrain option.
This activates ShopBrain's AI to automatically select the most relevant products for upselling.



Incorporate Dynamic Variables
In the Title and Description fields of the upsell offer, you can use dynamic variables to personalize the content.

[upsell_product_title]: Inserts the title of the recommended product.
[upsell_product_description]: Inserts the description of the recommended product.

For example, setting the title as "Complete your look with [upsell_product_title]" will dynamically display the specific product name to each customer.

If you'd rather have a fixed description or title, you can just add text in the title and description fields.



Preview and Save Your Offer
Use the preview feature to see how the dynamic variables render in real-time.
Ensure that the content aligns with your brand's tone and provides clear value to the customer.
Once satisfied, click Save to activate the upsell offer.

Key Considerations
Relevance: Ensure that the dynamic content aligns with the customer's interests and complements their current selections.
Clarity: Use concise and engaging language to convey the benefits of the recommended products.
Testing: Regularly test the functionality of dynamic variables to confirm they display the correct information and enhance the user experience.


Related Articles
How to Launch a Product Page Upsell
How to Add Links and Markdown in Text Customizations

Updated on: 01/03/2025