What can I A/B test?

Overview

With our Experiments feature, you can easily run A/B tests on different elements of your upsell offers, such as banner text, call-to-action, layout, or product selection, to identify the best-performing combinations for your customers, helping you optimize your upsell strategy, increase conversions, and maximize revenue.

What Can You A/B Test?

Below are the key elements of your upsell offers that you can customize and test to determine which performs best:

1. Banner Text

• Customize the text shown in the banner. Test different messages to see which one performs best.

2. Call to Action (CTA)

• Customize the CTA text (e.g., “Buy Now” or “Add to Cart”). Test variations to see which gets more clicks.

3. Layout Customizations

• Image Position: choose where the image will be positioned (left, right, top, or bottom)
• Image Width: adjust the width of the image
• Aspect Ratio: set the image aspect ratio
• Button Position: choose where the button should appear (below content, bottom, side column)
• Price Position: set where the price will appear (below title, or above button)
• Multi-Product Layout: test horizontal vs. vertical layouts for showing multiple products

4. CTA Styles

• Style: choose the style of the button (primary, plain, or secondary)
• Color: adjust the color of the CTA button (inherit, monochrome, or critical)
• Background Color: set the background color of the CTA button
• Text Color: set the text color of the CTA button
• Border: adjust border width, color, and radius to test different button styles

5. Discount

• Test different discount amounts or types (percentage, or fixed amount) to see which is more effective in driving conversions.

6. Products

• Select different product options, test which products or combinations of products perform best in the upsell offer.

Related Articles

• How to run an A/B test?
• How to run Multivariate tests?

Updated on: 10/04/2026