Overview

A/B testing your upsell offers has never been easier! Experiments let you continuously improve your on-site revenue with our cutting-edge A/B testing technology. AI will generate variants, pick a winner, and start the next test. No code or intervention needed.

What can you A/B test with Experiments?

You can configure different variants of an offer to control the following:

• **Banner text: **Add a new callout banner
• **Call to Action: **Edit the wording of the Add to Cart button
• **Layout: **Configure a new design of your offer
• **CTA Styles: **Change the look of the Add to Cart button
• Discount - Override the discount per product. Each product can have its own type and value.
• Products - Upsell different products or variants

How to run an A/B test?

It's really simple!

• Create one upsell offer
• Once created, click on THE "A/B Test this offer" button (This would be the Step 1)

• Edit the internal information (Experiment Name, your **Hypothesis, **choose the **Primary Metrics **you'll be testing the offer with).

• (Step 2) Under your **Variant B, **choose what you want to A/B test and edit accordingly
• If you want different variants to test under the same offer, click on "+ Add variant". You can add up to 5 variants (including control-the original version you created in the point 1.)
• (Step 3) Set the **Traffic & Duration. **The traffic allocation must equal 100%. You can play with how you want to distribute the priority

• Schedule or Save and Start immediately your Experiment

Updated on: 15/04/2026