Understanding UpsellPlus analytics (metrics, offer reports and funnels)
UpsellPlus analytics shows how much revenue your offers add and which offers earn it. Go to Analytics in the UpsellPlus menu. It has five views: Overview, Explore, Funnel, Post-purchase and Rewards. Every offer also has its own report. The date range and currency are saved in the page address, so you can bookmark any view or send it to a colleague.
- Where: Analytics (or Open Analytics on Home)
- Date range: presets for the last 7, 30, 60 or 365 days, or a custom range
- Quick summary: the Home page shows your last 30 days, your level and what to do next
The five views
View | What it shows |
|---|---|
Overview | Headline metrics, revenue by type (cross-sell, free gift, subscription), top selling products and orders with upsells. Filter by offer and placement type. |
Explore | Break results down by Offer, Placement, Product, Originating product, Device or Country, for any metric |
Funnel | Impressions → cart adds → conversions, optionally segmented |
Post-purchase | Each post-purchase funnel, then step by step: impressions, accepts, accept rate, revenue and declined/left |
Rewards | Rewards program performance and orders |
Metrics and how they're calculated
Metric | What it means | Formula |
|---|---|---|
Total Revenue | Upsell revenue generated by UpsellPlus (see How is upsell revenue calculated?) | — |
Total Impressions | How many times offers were shown | — |
Total Cart Adds | How many times an offer product was added to the cart | — |
Total Conversions | Offer products that were purchased | — |
Revenue Per Impression | Average revenue each time an offer is shown | upsell revenue ÷ impressions |
ATC Rate | Share of impressions that led to an add-to-cart | cart adds ÷ impressions × 100 |
Conversion Rate | Share of impressions that led to a purchase | conversions ÷ impressions × 100 |
Cart-to-Purchase | Share of cart adds that were purchased | conversions ÷ cart adds × 100 |
Upsell Attach Rate | Share of orders with at least one upsell item | orders with upsells ÷ total orders |
Revenue Share | Upsell revenue as a share of total store revenue | upsell revenue ÷ store revenue × 100 |
Avg. Upsell Amount | Average revenue per accepted upsell line | upsell revenue ÷ conversions |
AOV With Upsells | Average value of orders that included an upsell, compared with orders without | — |
Missed Opportunity Rate | Share of sessions where UpsellPlus loaded but showed no offer. Lower is better. | — |
To lower the Missed Opportunity Rate, add offers or broaden targeting so every cart matches at least one offer.
Report for a single offer
Open an offer's report from the offer list, from the offer editor, or by clicking it in Explore. You'll see its results by placement, by product, by originating product (the product that triggered the offer) and by device. Clearance offers also show what's on clearance now and what has cleared. If the offer is part of a post-purchase funnel, click View funnel analytics.
Post-purchase funnel report
Analytics → Post-purchase lists each funnel with entries, accepts, accept rate, revenue and revenue per entry. Open a funnel to see each step: impressions, accepts, declined/left and revenue. "Declined / left" is impressions minus accepts, so it includes shoppers who left the page.
See and export orders with upsells
Analytics → Overview shows Orders with upsells for the selected range. Use the export to download them as a CSV.
FAQ
Why don't I see any data yet?
Offers need impressions first. New data can take up to an hour to appear. Check that your offers are active and the app block is installed (Home shows Not showing if it isn't).
Is "Total Revenue" my store revenue?
No. It's only the revenue from products added through UpsellPlus offers. See How is upsell revenue calculated?
Where did the old dashboard go?
It's Analytics → Overview.
Related articles
- How is upsell revenue calculated?
- Understanding the UpsellPlus Home page
- How to measure the real revenue impact of your upsells with holdout experiments
- What metrics are tracked in the Rewards analytics dashboard?
Updated on: 14/10/2026
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