Understanding the UpsellPlus Home page (missions, levels and offer verdicts)
Home answers three questions: is it working, what has it earned, and what should I do next? What you see depends on where your store is: new stores see their setup journey, growing stores see their upsell share of store revenue and their next level, and established stores see a verdict for each offer. A short list of Missions (at most three) shows the next best steps.
- Where: Home (first item in the UpsellPlus menu)
- Full analytics: Analytics → Overview (or Open Analytics on Home)
Your shopper journey
The journey shows each step where UpsellPlus can show offers: Product pages, Cart, Checkout, Post-purchase and Earn. Each step has a status:
Status | Meaning |
|---|---|
Live | Offers are on and being seen |
Off | No live offers on this step |
Not showing | Offers are on, but the app block or extension isn't installed, so shoppers can't see them. Click Fix in editor. |
May not be showing | This step usually gets views but hasn't had any in the last 3 days |
Above the journey you'll see Revenue from UpsellPlus for the last 30 days, AOV lift and orders with upsells. In the first days, you'll see offer views and accepted offers; revenue and trends appear after a few days of data.
Mission levels
Levels are based on your upsell share of store revenue: how much of your store's revenue comes from UpsellPlus upsells.
Level | Upsell share of store revenue |
|---|---|
Pre-launch | Below 1% |
Liftoff | 1% |
Orbit | 2% |
Moonshot | 3% |
Deep Space | 5% |
- Levels are earned in a full calendar month with at least 30 orders.
- Home shows your pace over the last 30 days compared with the 30 days before, and how much more upsell revenue reaches the next level.
- It also shows how often orders include an upsell now, and how often they'd need to for the next level.
- Earn revenue is shown separately and doesn't count toward your share.
Missions: your next steps
Home lists up to three ranked actions, with an estimated monthly impact where possible. Examples:
- Fill the gap: some shoppers on a step see no offer because none of your offers match their cart
- Fix block: a block points to an offer that was deleted or turned off
- Add offers to {step}: a step has no live offers yet
- Recommended for your store: a strategy that fits your store
- Test a better offer: few orders include an upsell, so an A/B test could help
- Turn on Earn: get paid for orders with a partner offer on your Thank You and Order Status pages
Offer verdicts: Scale, Keep, Fix, Test
For established stores, every offer gets a one-word verdict. Verdicts compare each offer's revenue per view with your other offers over the last 30 days:
Verdict | Meaning | Action |
|---|---|---|
Scale | Among your best earners per view, but gets a small share of views | Show it more |
Keep | Performing in line with your other offers | None |
Fix | Earns less than half your typical revenue per view | Edit offer |
Test | Has enough traffic for an A/B test, and none is running | Start A/B test |
Flight report and milestones
- Flight report: at the start of each month, Home shows a short report on last month: your share of store revenue from upsells, upsell revenue, the level you reached, and your next mission.
- Milestones: Home celebrates your first upsell order, a full funnel (offers live on product, cart, checkout and post-purchase), your first A/B test winner, and each new level.
Other cards on Home
- Top offers this month or the last 30 days, with change versus the previous period
- Running experiments, with whether the challenger is ahead or behind
- Recent upsell orders
- What's new: recent product updates
FAQ
Why is my level lower than my current share?
Levels come from your best full calendar month with at least 30 orders. Your last 30 days show your pace toward the next level.
Does Earn count toward my level?
No. Earn revenue is shown separately.
Where did the old dashboard go?
The detailed dashboard, with date range, currency and offer filters, is under Analytics → Overview.
Related articles
- Understanding your analytics dashboard
- Complete guide to Growth Strategies
- How to run an A/B test
- How is upsell revenue calculated?
Updated on: 14/10/2026
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