What metrics are tracked in the Rewards analytics dashboard?

Overview

The Rewards Analytics Dashboard is a central hub for tracking Rewards program performance and understanding customer behavior.

Step-by-Step Guide

To track your Rewards program performance:

1. Log in to Shopify Admin

2. Open the UpsellPlus App

• Go to Apps in the left-hand menu
• Click UpsellPlus from the list of installed apps
• Head to the Rewards section.

3. Select a Date Range

• Click on the date range selector to pick a specific time period, allowing you to track performance more accurately within your chosen dates.

Within the dashboard, you can monitor key performance metrics, including:

• Impressions: The number of times your Reward bar was displayed.
• Tier Unlocks: The number of times customers unlocked reward program tiers.
• Conversions: The number of successful customer actions resulting from your Reward program.
• Revenue: The overall revenue generated from your Rewards program.
• Tier Unlocks Rate: Percentage of impressions that result in Tier Unlock. Formula: Tier Unlocks ÷ impressions × 100.
• Conversion Rate: Percentage of impressions that result in a purchase. Formula: conversions ÷ impressions × 100.

Updated on: 02/07/2026