How to A/B test showing an upsell offer vs not showing an upsell offer in checkout

Overview

A/B testing is a powerful method to determine the effectiveness of displaying an upsell offer during the checkout process. By comparing customer responses between a checkout that includes an upsell offer and one that does not, you can make data-driven decisions to optimize your sales strategy. This guide will walk you through the steps to set up such an A/B test using UpsellPlus.

Step-by-Step Guide

You can use the A/B test to show a product as version A and not show any product as version B.

1. Log in to Shopify Admin

2. Open the UpsellPlus App

• Go to Apps in the lefthand menu
• Click UpsellPlus from the list of installed apps

3. Create a New Checkout Offer

• Click Create Offer and choose the **Checkout **option

4. Configure Version A (With Upsell)

• Add an upsell product to the offer using the resource picker
• Customize its design and messaging to match your goals

5. Click **Add an A/B version **to duplicate Version A as Version B

6. Open the resource picker for Version B

7. Unselect the selected product

8. Save!

Key Tips

• Run the test long enough to collect data
• Focus on one change for clear results.
• Monitor results in the Analytics section of UpsellPlus.

Related Articles

• How to A/B Test Checkout Upsells
• How to Upsell to a Subscription in Checkout and Cart

Updated on: 25/03/2025