Articles on: Auto recommendations

How to bring back recently viewed products in cart and checkout

Recently viewed offers bring back products a shopper looked at but didn't add. UpsellPlus remembers the products each shopper viewed during their visit and shows them again in the cart and at checkout, most recent first, with an optional discount to close the sale.

Where: Offers → Create Offer → Offers tab → Automatic → Recently viewed
Works on: cart placements (Cart Page, Cart Drawer, Cart Widget, Cart Popup) and checkout placements
Requires: the Traffic & Browsing Data app embed turned on in your theme

Products viewed during the visit brought back at checkout with an optional discount

Before you start: turn on browsing tracking

UpsellPlus can only remember viewed products when the Traffic & Browsing Data app embed is on:

In Shopify admin, go to Online Store → Themes → Customize.
Open App embeds and turn on Traffic & Browsing Data.
Save.

The offer editor shows Browsing tracking active when it's working, or Browsing tracking disabled with an Enable in theme editor link if it isn't.

Set up the offer

Go to Offers → Create Offer and choose a cart or checkout placement.
On the Offers tab, under How should products be selected?, choose Automatic, then Recently viewed.
Optional: add a discount to encourage the purchase.
Optional: narrow results with filters (collections, tags, product types).
Edit the message. Available token: {product_name}.
Save.

Shortcut: on the Collections page, products that get clicked but not bought have a Create a recently viewed offer button.

How it works

Shows the products this shopper viewed during their visit, most recent first.
Skips products that are already in the cart, out of stock or unpublished.
If there's nothing to show, the next offer in priority shows instead, so the placement isn't left empty.

Use recently viewed as a fallback for other offers

Other ShopBrain offer types (like Similar Products) normally base their recommendations on the cart or the product being viewed. Turn on Fall back to recently viewed products to use the shopper's recently viewed products as the starting point when there's no cart or product view yet.

FAQ

Does it work on product pages or after checkout?
No. Recently viewed offers work in cart and checkout placements only.

Why isn't my recently viewed offer showing?
Check that the Traffic & Browsing Data app embed is on, and that the shopper viewed products this visit that aren't already in the cart, out of stock or unpublished.

Do I have to add a discount?
No. The discount is optional.

How long does UpsellPlus remember viewed products?
For the shopper's current visit.

Updated on: 14/10/2026

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