How to run an A/B test?
Overview
You can now use Experiments to run A/B tests on upsell offers, helping you identify which options perform best, increase conversions, and maximize overall revenue.
Step-by-Step Guide
To create an A/B test, go to the UpsellPlus app. Create an Experiment.
Log in to Shopify Admin
Open the UpsellPlus App
Go to Apps in the left-hand menu.
Click UpsellPlus from the list of installed apps.
Create an Experiment
Head to the Experiments tab.
CFew readersWhat can I A/B test?
Overview
With our Experiments feature, you can easily run A/B tests on different elements of your upsell offers, such as banner text, call-to-action, layout, or product selection, to identify the best-performing combinations for your customers, helping you optimize your upsell strategy, increase conversions, and maximize revenue.
What Can You A/B Test?
Below are the key elements of your upsell offers that you can customize and test to determine which performs best:
(https://sFew readersHow to run Multivariate tests?
Overview
Instead of testing just one change (like in A/B testing), a multivariate test evaluates multiple variables (e.g., banner text, layout, CTA, discount) across multiple variants.
With our Experiments feature, you can run multivariate tests to gain valuable insights into which setups perform best together.
This allows you to optimize your offers, improve conversions, and ultimately maximize overall revenue.
For example, you can test:
Different banner texts
Multiple layout cFew readers