How is upsell revenue calculated?
Simple upsells and cross sells
Upsell revenue is all revenue that is generated by UpsellPlus.
- This is not your store revenue or the total revenue of the carts where upsells are present.
- We take into account discounts configured on the upsells.
Example: The product with the upsell_id was added by UpsellPlus in checkout. The item price is $40, and a $15.60 discount was applied. This order generated $23.40 in upsell revenue.
Subscriptions
Whenever we're able to help you convert a customer from a one time buyer to a returning customer, that's valuable recurring revenue you will earn every month. When you upsell to subscriptions, the full value of the first subscription payment is counted as upsell revenue. Subsequent orders in the subscription are not counted towards upsell revenue.
When you upgrade from a smaller subscription to a larger size subscription and increase the recurring revenue earned, we take the value of the first subscription payment of the subscription we helped upgrade the shoper to as upsell revenue.
Example: The customer upgraded from a one time purchase to a subscription by accepting an UpsellPlus offer in checkout. The subscription value is $89. This order generated $89 in upsell revenue. ****
Free gifts
When you offer free gifts to grow conversion or at a certain cart threshold (spend $100, get a free gift) we help grow the revenue for that order. When you offer free gifts, the price of the highest priced item in the order that contains a free gift added by UpsellPlus is counted as upsell revenue.
Example: The customer sees that they get a free gift if they spend $150. They have one product and $100 in their cart so far. They add a $51 item and get the free gift. This order generated $100 in upsell revenue. ****
Updated on: 09/10/2025
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