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Thank You Page Upsells - Complete Setup Guide

Thank You Page Upsells: Capture More Sales at the Moment of Joy


Thank you page upsells are offers shown on the order confirmation page immediately after a customer completes their purchase. This is one of the highest-intent moments in the customer journey—your customer is happy, they just spent money, and they're in a buying mindset. Thank you page upsells help you capture additional revenue at this perfect moment.


What Are Thank You Page Upsells?


Definition


Thank you page upsells are offers displayed on the Shopify order confirmation page that customers see immediately after completing checkout. These are distinct from:


  • Post-Purchase Offers: Shown on a separate page between checkout and thank you page (different experience)
  • Checkout Upsells: Shown during the checkout process itself
  • Cart Offers: Shown in the cart before checkout


When Customers See Thank You Page Upsells


Customers see your thank you page upsell immediately after clicking the final "Place Order" button and the order is confirmed. At this moment:


  • Psychological state: Customer is happy, satisfied, committed to spending
  • Momentum: They've completed a purchase decision and may buy again
  • Attention: They're viewing order details and naturally looking at page content
  • Trust: They just trusted you with their payment; trust level is high


Key Difference: Thank You vs Post-Purchase


While these terms are sometimes confused, they're actually different placements:


Aspect

Thank You Page

Post-Purchase

Location

Order confirmation page (final step)

Intermediate page after checkout, before thank you page

Timing

Immediately after order completion

Between checkout and confirmation

Customer mood

Order complete, happy, satisfied

Still in buying mode, not yet completed

Impression

Non-intrusive, integrated with order summary

More prominent, feels like separate offer

Payment

Customer pays separately if they accept

Integrated into checkout flow or separate payment

Typical conversion

1-3% (order already done)

2-5% (still in checkout mindset)



Why Thank You Page Upsells Matter


Revenue Potential


Thank you page upsells are typically lower-performing than checkout or post-purchase offers (since the order is already complete), but they're still valuable:


  • No additional friction: Customer has already committed
  • High trust: They're viewing their confirmed order
  • Psychological momentum: "I already bought, why not buy this?"


Realistic expectations:

  • Conversion rate: 1-3%
  • AOV: $10-30 per upsell
  • Best suited for: Lower-ticket items, complementary products, services


Strategic Advantages


  1. Non-intrusive: Doesn't disrupt the core checkout experience
  2. Brand-safe: Feels like helpful information, not aggressive selling
  3. Data collection: You know the customer's purchase (can target accordingly)
  4. Low-friction: Payment already processed
  5. Retention opportunity: Build habit of repurchasing


When to Use Thank You Page Upsells


Good use cases:

  • Care products (case for phone/laptop, storage for jewelry)
  • Services (warranty, extended support, installation)
  • Content offers (guides, ebooks, training)
  • Low-price items ($5-25 range)
  • Consumables (refills, restocks)
  • Subscriptions (auto-replenishment programs)


Less ideal use cases:

  • High-price items ($100+) requiring careful consideration
  • Complex products needing education
  • Niche items unlikely to appeal broadly
  • Items clearly not related to their purchase



Step-by-Step Thank You Page Upsell Setup


Step 1: Create a New Offer


  1. Log into UpsellPlus and go to Offers
  2. Click "Create New Offer"
  3. Select "Thank You Page" as the offer type
  4. Choose your Store if you have multiple
  5. Click "Create"


Step 2: Configure Basic Info Tab


In the Basic Info tab, set up the fundamentals:


Offer Name

  • Use a clear, descriptive name
  • Examples: "Thank You Page - Case Upsell", "Welcome to Loyalty Program"
  • Include date if running limited-time offers


Offer Status

  • Toggle "Active" to enable the offer
  • Leave "Draft" if still building
  • Test in draft before going live


Offer Copy

  • Headline: "Complete Your Order" or "One More Thing..."
  • Description: Brief benefit statement (1-2 sentences)
  • Button Text: "Add to Reorder" or "Get Started"


Pro Tips for Copy:

  • Keep copy short (customers are scanning)
  • Focus on benefit, not features
  • Use action-oriented language
  • Mention price/value clearly


Step 3: Select Products (Manual or Autopilot)


Decide how to populate your upsell product(s).


Manual Selection (Recommended for thank you page)


  1. Click "Add Products" or "Select Products"
  2. Search for products by name, SKU, or collection
  3. Click to add individual products
  4. You can add 1-10 products


Strategy:

  • Thank you page works best with 1-3 products (not overwhelming)
  • Pick best sellers or high-margin items
  • Ensure products complement what they bought


Autopilot Mode (AI-driven recommendations)


If available, Autopilot automatically suggests products based on:

  • Purchase history
  • Product affinity
  • Best sellers


When to use:

  • Large catalog (100+ products)
  • You trust AI recommendations
  • Want "set and forget" approach


Step 4: Design Your Offer (Content Tab)


Make your offer visually appealing and on-brand.


Layout Options


Choose how to display your upsell:


  • Single Product Card: One product prominently displayed
  • Product Grid: 2-3 products in a grid
  • Carousel: Swipeable product carousel (mobile-friendly)


For Thank You Page: Single card or grid of 2-3 products works best.


Image Selection


  • Use high-quality product images
  • Ensure image shows product clearly
  • Consistent image style with your brand
  • Mobile: Images should be square or portrait (better for smaller screens)


Pricing Display


Show clear pricing:

  • Regular Price: $29.99
  • Sale Price (if applicable): $35 $24.99
  • Discount badge: "-15% OFF" (if relevant)
  • Bundle pricing: "All 3 for $49" (if you offer bundles)


Headline & Description Text


  • Headline (40 chars): "Protect Your Device"
  • Description (150 chars): "Premium protective case keeps your phone safe from drops and scratches"
  • Button text: "Add to Order" or "Add Now"


Design Customization


Personalize appearance:

  • Button color: Match your brand (usually high contrast)
  • Text color: Readable against background
  • Background color/opacity: Consider page aesthetic
  • Font size: Larger on desktop, responsive on mobile


Step 5: Set Behavior (Behavior Tab)


Control how your offer behaves and interacts with customers.


Display Behavior


  • Show immediately: Offer loads right away
  • Show after delay: Wait 2-5 seconds (let customer see order details first)
  • Show on scroll: Appear when customer scrolls down


Recommended: 2-3 second delay for thank you page (doesn't feel like interruption)


Click Behavior


  • Open in modal/popup: Product details open in overlay
  • Inline on page: Product details expand below offer
  • Open product page: Send to full product page


Recommended: Modal popup (doesn't navigate away, maintains context)


Conversion Behavior


  • Single click: One click adds to order
  • Require confirmation: Customer clicks "Add" then confirms
  • Add to order automatically: No click needed (not recommended for upsells—needs consent)


Recommended: Single click (smooth experience) or require confirmation for higher-ticket items


Mobile Behavior


  • Stack products: Show products in vertical stack on mobile
  • Hide on mobile: Don't show offer on mobile devices
  • Show full-width: Product grid takes full screen width


Recommended: Show full-width or stack (don't hide; mobile customers buy too)


Step 6: Apply Smart Rules (Conditions Tab)


Target the right customers with the right offer.


Thank You Page Smart Rules Examples


Example 1: Show to Anyone

No rules = offer shows to 100% of customers
Good for: Testing, high-appeal products


Example 2: High-Value Customer

Rule: Cart Total > $100
Logic: Premium customers see premium upsells


Example 3: Product-Specific Upsell

Rule: Cart Products has any of [Phone, Tablet]
Offer: Device protection bundle
Logic: Tech buyers likely to want protection


Example 4: Exclude Existing Members

Rule: Customer Tag has none of ["loyalty-member"]
Offer: Join our loyalty program
Logic: Don't show to already-enrolled customers


Example 5: Targeted Offer Combination

Rule 1: Cart Total > $50 AND
Rule 2: Cart Products has any of [Apparel] AND
Rule 3: Customer Language is "English"
Offer: Apparel care bundle
Logic: Specific customer segment sees relevant offer


Best Practices for Thank You Page Smart Rules


  • Start without rules: Show to everyone initially to gather data
  • Refine based on performance: Add rules if conversion rate is low
  • Don't over-target: Thank you page works best with broad audience
  • Avoid conflicting rules: Test rule logic before going live


Step 7: Configure AI (AI Config Tab)


Optionally, use AI to personalize and optimize.


Available AI Features (if enabled):


  • Smart Copy Generation: AI writes headlines and descriptions
  • Recommendation Engine: AI suggests which products to show
  • Personalization: AI customizes offer per customer
  • Optimization: AI tests different variations automatically


Using AI Features


  1. Enable the AI feature you want
  2. Provide context: "We sell phone accessories, target upgrade buyers"
  3. Let AI suggest: Review AI recommendations
  4. Refine: Edit suggestions to match your brand voice
  5. A/B test: Compare AI version vs manual version


When to Use AI

  • Limited design resources
  • Want rapid iteration
  • Comfortable with AI-generated content
  • Want personalized offers at scale


When to Skip AI

  • Your brand voice is very specific
  • You have strong design preferences
  • You want full creative control


Step 8: Set Schedule (Schedule Tab)


Control when your offer is active.


Always Active

  • Offer runs 24/7 indefinitely
  • Good for evergreen offers (care products, basics)


Date Range

  • Start date: When offer goes live
  • End date: When offer stops showing
  • Good for: Seasonal offers, limited-time promotions


Example Schedules


Holiday Campaign

Start: Dec 1
End: Dec 25
Product: Holiday gift bundles


Seasonal

Start: June 1
End: August 31
Product: Summer collection care bundles


Time-Based (Advanced)

  • Show offer only on weekdays (not weekends)
  • Show during specific hours (not after 10pm)
  • Good for: Time-sensitive offers, timezone-specific campaigns


Step 9: Set Exclusions (Exclusions Tab)


Prevent showing offer to specific groups.


Exclusion Examples


Exclude Free Shipping Code

Exclude if: Discount Code = "FREESHIP"
Logic: Don't show shipping-related upsells to free shipping customers


Exclude if Purchase is Free

Exclude if: Order Total = $0
Logic: Don't upsell if customer got order for free


Exclude Geographic Regions

Exclude if: Customer Market = "Restricted Region"
Logic: Compliance with regional regulations


Step 10: Mobile Configuration


Optimize specifically for mobile thank you pages.


Mobile-Specific Settings


Image Position

  • Above text: Product image on top
  • Beside text: Product image alongside description (wide screens only)
  • Hidden: No image on mobile (rare)


Button Width

  • Full width: Button stretches across screen (easier to tap)
  • Contained: Button smaller (less prominent)

Recommended: Full width for mobile (easier on thumb reach)


Price Position

  • Above button: Clear before clicking
  • On button: "Add Now ($19.99)"
  • Hidden: Don't show price explicitly


Recommended: Above button (transparency builds trust)


Text Sizing

  • Headline: 18-22px minimum on mobile
  • Description: 14-16px minimum on mobile
  • Ensure readable without zooming


Mobile Best Practices


  1. Single column layout: Products stack vertically
  2. Large touch targets: Buttons 44px+ tall (thumb-friendly)
  3. Minimal text: Keep copy to 2-3 lines max
  4. Clear pricing: Price visible without scrolling
  5. Fast load: Optimize images for mobile



Design Best Practices for Thank You Page Upsells


Visual Design


Color Psychology

  • Call-to-action button: Contrasting color (stands out from page)
  • Text: High contrast with background (readability)
  • Background: Match site branding (don't clash)


Spacing

  • Leave white space around offer
  • Don't cram too much information
  • Separate offer from order summary clearly


Typography

  • Consistent with site branding
  • Hierarchy clear (headline > description > button)
  • Readable font sizes (no tiny text)


Offer Design Variations


Single Product (Recommended)

+----------------------------------+
|         [PRODUCT IMAGE]          |
|                                  |
|    Protect Your Device           |
|    Premium protective case       |
|                                  |
|    Only $19.99                   |
|     [ADD TO ORDER]               |
+----------------------------------+


Multi-Product Grid

+---------------------------------------+
|  [IMAGE]      [IMAGE]      [IMAGE]    |
|  Product A    Product B    Product C  |
|   $19.99      $24.99       $14.99     |
|  [ADD]        [ADD]        [ADD]      |
+---------------------------------------+


Copy Examples


Protective Care

Headline: "Protect Your Investment"
Description: "Keep your new device safe with our premium protective case"
Button: "Add Case ($19.99)"


Complementary Product

Headline: "Complete Your Purchase"
Description: "Add our bestselling accessories for the perfect experience"
Button: "Add Bundle ($29.99)"


Loyalty Program

Headline: "Earn Rewards"
Description: "Join our free loyalty program and earn points on every purchase"
Button: "Join Now"


Subscription/Replenishment

Headline: "Never Run Out"
Description: "Subscribe and save 20% on your monthly essentials"
Button: "Start Subscription"



Payment Options for Thank You Page Upsells


Payment Methods Supported


Thank you page upsells support these payment methods:


  • Credit Cards (Visa, Mastercard, Amex, Discover)
  • PayPal (customer logs into PayPal account)


Payment Methods NOT Supported


These payment methods are NOT available for thank you page upsells:


  • Apple Pay: Not supported
  • Google Pay: Not supported
  • Shop Pay: Not supported
  • Buy Now Pay Later (Klarna, Afterpay, etc.): Not supported
  • Digital Wallets (other than PayPal)


Why the limitation?

These methods are optimized for the checkout flow and aren't available on post-order pages. For broader payment support, consider post-purchase offers instead.


Payment Flow


Customer journey:

  1. Customer completes order (standard payment)
  2. Customer sees thank you page with your upsell
  3. Clicks "Add to Order"
  4. Payment form appears (credit card or PayPal option)
  5. Customer enters payment information
  6. Payment processes
  7. Order updated with new item


Payment Success & Failure


On successful payment:

  • Item added to their order
  • Confirmation displayed
  • Order summary updated
  • Confirmation email sent


On failed payment:

  • Error message displayed
  • Offer remains visible
  • Customer can retry or close offer
  • No charge if payment fails


Payment Optimization


Best Practices

  1. Offer PayPal: Many customers prefer one-click checkout
  2. Keep card fields simple: Only essential info
  3. Show trust badges: "Secure payment", SSL badge
  4. Lower price items: Lower friction with $20 vs $200 upsells
  5. Don't make mandatory: Always allow skipping upsell



A/B Testing Thank You Page Upsells


Test Variables to Try


Copy Testing

Variant A (Original): "Protect Your Investment"
Variant B (Test): "Just One More Thing..."
Measure: Conversion rate difference


Price Testing

Variant A: $29.99
Variant B: $24.99 (5% discount)
Measure: Revenue difference (rate x AOV)


Product Testing

Variant A: Premium case ($29.99)
Variant B: Standard case ($14.99)
Measure: Conversions and AOV


Image Testing

Variant A: Product photo on white background
Variant B: Product in-use photo (lifestyle)
Measure: Conversion rate


Button Text Testing

Variant A: "Add to Order"
Variant B: "Yes, Protect My Device"
Measure: Click-through rate


A/B Testing Process


  1. Create two offer variants in UpsellPlus (Variant A and B)
  2. Change ONE element between them
  3. Set 50/50 traffic split for balanced testing
  4. Run for minimum 2 weeks or 500+ impressions per variant
  5. Check statistical significance (UpsellPlus indicates if valid)
  6. Implement winner and retire loser
  7. Test next variable


Expected Results


Thank you page offers typically see:

  • Conversion rate: 1-3% baseline
  • AOV: $10-30 per transaction
  • Test improvements: 10-30% lifts are common
  • Statistical significance: Usually reached with 1000+ impressions per variant



Troubleshooting Thank You Page Upsells


Common Issues & Solutions


Issue: Offer not showing on thank you page


Diagnosis checklist:

  1. Is offer "Active" (toggle enabled)?
  2. Is thank you page offer type selected?
  3. Are Smart Rules being met? (Check rule conditions)
  4. Is offer scheduled? (Check date range is current)
  5. Clear browser cache and test incognito window

Issue: Mobile offer looks broken


Solutions:

  1. Test mobile configuration settings
  2. Ensure images are sized correctly (square/portrait)
  3. Check text isn't too small or overlapping
  4. Verify button width and height (touch-friendly)
  5. Test on actual mobile device, not just browser resize


Issue: Payment button not working


Diagnosis:

  1. Verify payment method is enabled (credit card or PayPal)
  2. Check merchant account supports payments
  3. Test in incognito/private window (no cached issues)
  4. Verify SSL certificate valid
  5. Check browser console for errors (Developer Tools)


Issue: Conversions low


Optimization steps:

  1. Review product choice (is it relevant to their purchase?)
  2. Check pricing (is it competitive? bundled well?)
  3. Improve copy (benefit-focused? clear call-to-action?)
  4. Update images (high quality? product visible?)
  5. Refine Smart Rules (right audience?)
  6. A/B test elements to identify winners


Issue: Smart Rules not triggering


Debug:

  1. Test with a simple rule first (just Cart Total)
  2. Verify rule syntax (exact tag names, product IDs)
  3. Check AND vs OR logic
  4. Ensure Shopify admin data is correct (customer tags, collections exist)
  5. Test in separate browser session (avoid cache)



Analytics for Thank You Page Upsells


Key Metrics


  • Revenue: Total money from thank you upsells
  • Impressions: How many thank you pages shown
  • Conversions: How many customers added upsell to order
  • Conversion Rate: Conversions / Impressions
  • AOV: Average revenue per conversion


Setting Goals


Realistic targets for thank you page upsells:


Conversion Rate Goal: 2-3% (lower than checkout offers)
AOV Goal: $15-25 (lower-ticket items)
Revenue Goal: 3-5% of primary order value

Example Store:
Average order value: $75
Upsell AOV target: 20% of order = $15
Conversion target: 2.5%
Expected revenue per 100 orders: 100 x 2.5% x $15 = $37.50


Performance Benchmarking


Compare your thank you page against:

  • Your own historical performance
  • Other offers in your store
  • Industry benchmarks (1-3% conversion for thank you)


Optimization Actions


If conversion rate is 1% or lower:

  • Product choice likely wrong (not complementary)
  • Pricing too high
  • Copy not compelling
  • Smart Rules excluding right audience
  • Visual design not appealing


Action: A/B test product, price, and copy to find winner


If conversion rate is 3%+:

  • Offer resonates well
  • Consider increasing price
  • Expand audience (broaden Smart Rules)
  • Scale marketing (if applicable)
  • Create variant offers



Advanced: Multi-Offer Thank You Strategy


Sequential Offers


Show different offers to different customer segments:


Example Scenario:

Offer 1 (for electronics buyers): Device protection case
Offer 2 (for apparel buyers): Care bundle for fabrics
Offer 3 (for everyone else): Free shipping on next order


Use Smart Rules to show right offer to right customer.


Bundled Offers


Offer multiple products together:


Bundle Example:

Customer bought: Shoes
Upsell bundle: Shoe care kit (cleaner + brushes + storage bag)
Price: $39.99 (vs $55 if bought separately)
Benefit message: "Save $15 with our care bundle"


Dynamic Product Selection


Use Autopilot AI to automatically select best products:

  • Based on customer's purchase
  • Based on best sellers
  • Based on complementary products
  • Updates automatically as preferences change



Best Practices Summary


  1. Keep it simple: 1-3 products max
  2. Make it relevant: Complementary to their purchase
  3. Price appropriately: Usually $10-30 range
  4. Copy should benefit-focused: What's in it for them?
  5. Mobile-optimize: Test on actual mobile devices
  6. Use Smart Rules carefully: Don't over-exclude customers
  7. A/B test regularly: Continuous improvement
  8. Monitor analytics: Track conversion and AOV
  9. Optimize payment: Offer PayPal + credit cards
  10. Respect the moment: Don't be too aggressive; customer is happy



Next Steps


  1. Choose 2-3 products for your first thank you page upsell
  2. Design your offer with clear, benefit-focused copy
  3. Launch with no Smart Rules (show to everyone)
  4. Monitor analytics for 2 weeks
  5. A/B test the top variable (copy, product, price)
  6. Implement winner
  7. Refine Smart Rules based on data
  8. Create seasonal variations
  9. Scale successful offers
  10. Continuously test and improve


Thank you page upsells are a proven way to capture additional revenue at the moment of maximum customer satisfaction and buying intent. Start simple, test systematically, and scale what works!

Updated on: 11/02/2026

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