What is UpsellPlus? Complete feature overview
UpsellPlus is a Shopify app that grows average order value with upsells, cross-sells, free gifts, bundles and subscription upgrades, at every step of the buying journey. Offers can show on product pages, in the cart, at checkout, right after checkout (one-click post-purchase), on the Thank You and Order Status pages, and in Shopify POS. ShopBrain picks products automatically, Growth Strategies tell you what to run next, and built-in A/B tests and holdouts prove what works.
Where offers can appear
Stage | Placements | Shopify plan |
|---|---|---|
Product page | Product page, Home / Collection / Search pages | All |
Cart | Cart page, Cart Drawer, Cart Drawer Widget, Cart Popup | All |
Checkout | Checkout, Checkout Header, Checkout Footer | Shopify Plus |
Post-purchase | One-click upsell funnels (up to 3 accepted offers) | All |
After the order | Thank You page, Order Status & account pages | All |
In store | Shopify POS tile for staff | Requires POS |
See Where can UpsellPlus offers appear? All placements explained.
What an offer can do
Behavior | What it does |
|---|---|
Discounted Upsell | Shows products with an optional discount; the shopper adds with a button, checkbox or toggle |
Free Gift | Adds a free product to the cart automatically when the shopper qualifies, and removes it when they don't |
Product Swap | Replaces a cart item with a better one (for example a bigger size or a subscription) |
Product Replacement | Post-purchase: replaces an item the shopper just bought, such as with its subscription version |
Mix & Match | Shoppers tick several products and add them all at once |
How products are chosen
- Specific Products: you pick them.
- From Collections or Tags: random products from collections or tags you choose.
- Automatic (ShopBrain): products picked for each shopper. Nine types: Similar Products, Complementary Products, Dynamic Subscription, Dynamic Size Upgrade, Same Product, Complete the Set, Clearance, Get to the next reward, Recently viewed.
- From a Bundle: promote a bundle deal (threshold, tiered, or cheapest item free).
Who sees an offer
Targeting rules control who sees an offer: cart products, collections, tags, cart value and quantity, subscriptions in cart, markets, shipping country (post-purchase), customer tags, Klaviyo segments, language, device, B2B, province or state, POS location, discount codes, traffic source (UTM and landing page), and date and time. Exclusion Rules hide offers for products already in the cart or after an upsell is accepted.
Features at a glance
Area | Features |
|---|---|
Getting started | Growth Strategies with an AI strategist that recommends your top 3 strategies; guided setup |
Home | Shopper journey status, upsell share of store revenue, mission levels (Liftoff → Deep Space), offer verdicts (Scale, Keep, Fix, Test), monthly flight report |
Offers | Offer editor with Funnel, Behavior, Targeting, Offers, Styling and Content tabs; layout presets; Design Mode; custom images; variant matching; countdown timers |
Post-purchase | Funnel templates, upsells and downsells, per-page design, Preview funnel, shipping refund ("free shipping unlock"), subscription upgrades |
Subscriptions | Dynamic Subscription, subscription plans in offers, one-time → subscription after checkout, upgrades for existing Recharge, Appstle, Seal and Stay AI subscribers |
Rewards | Rewards programs with free shipping, discounts and free gift tiers; progress bars in cart drawer and checkout |
Bundles | Bundles from products or collections with threshold, tiered or cheapest-free deals |
Cart Drawer | A slide-out cart for any theme with full text, font and color control |
Experiments | A/B and multivariate tests (up to 5 variants) with auto-end; holdout experiments for all or selected offers |
Analytics | Overview, Explore, Funnel, Post-purchase and Rewards views; per-offer reports; CSV export |
Collections | Collection Intelligence: hidden gems, clicked-not-bought, weak top spots (add-on) |
Earn | Partner offers on Thank You and Order Status pages that earn revenue per order |
Checkout customizations | Hide payment or delivery methods by rule, an address validator (block P.O. boxes or military addresses), custom content (banners, images, payment icons, trust badges), custom fields (like a gift message), checkout branding (Shopify Plus) |
Integrations | Klaviyo (segments and events), Recharge, Appstle, Seal Subscriptions, Stay AI, Shopify Sidekick |
Translations | Store-wide labels and per-offer content in every store language |
Plans
UpsellPlus has three tiers:
- Free: get started with a revenue cap (see UpsellPlus Free Plan).
- Basic: run every offer you create on every placement available to your store, with no free-plan revenue cap. Starts with a 14-day free trial.
- Pro: everything in Basic plus A/B experiments, holdouts, rewards, free gift with purchase, cart drawer customization, integrations, translations and no UpsellPlus branding.
See the pricing page for current prices. Pricing is based on the upsell revenue UpsellPlus generates, not your total store revenue (see How is upsell revenue calculated?).
Start here
- Getting started with UpsellPlus
- Complete guide to Growth Strategies
- What is ShopBrain? Automatic product recommendations in UpsellPlus
- How to build a post-purchase upsell funnel
- Understanding UpsellPlus analytics
Updated on: 14/10/2026
Thank you!